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Fall Movie Preview: Kid Stuff

BuzzSugar — Mon, 17 Sep 2007 09:30:00 -0700

For the last post in my Fall Movie Preview series, let's take a look at some of the fun kid stuff that'll be hitting the theaters in the coming months. Some of these movies look like they will be lots of fun for grown-ups, too.

Mr. Magorium's Wonder Emporium
Natalie Portman, Jason Bateman and Dustin Hoffman all star in this whimsical tale of a magical toy shop. The brightly colored trailer makes the movie look quirky and cute — definitely a winner for both young and old. Mr. Magorium's Wonder Emporium hits theaters November 16.

More fun kid stuff if you

Mr. Magorium's Sweet-Smelling Ads

BuzzSugar — Tue, 04 Sep 2007 16:35:39 -0700

The Los Angeles Times will feature the first ever advertisement using scented ink in promotion of this November's kids' movie Mr. Magorium's Wonder Emporium. The whimsical film stars Dustin Hoffman as Mr. Magorium, the kooky owner of a magical toy shop. ComingSoon continues:

The Times becomes the first major newspaper in the country to successfully present and implement the pioneering application which adds a rich, new dimension to the medium. Fox Walden seized the opportunity to create new levels of involvement and connection with Southern California's readers and moviegoers and chose the universally beloved frosted cake scent to remind consumers of all ages to be young and have fun.

Times readers will be able to scratch designated areas of the Mr. Magorium ad, which will emit the frosted cake scent made from soy-based ink. "Mr. Magorium's Wonder Emporium is about a magical toy store that comes to life," said Jeffrey Godsick, president of marketing at Fox Walden. "So when the Los Angeles Times came to us with the idea to create a magical scratch and sniff ad we felt it was the perfect fit since it brings the ad to life."

How cool is a scratch-and-sniff movie ad? It's gimmicky and, in my prediction, probably unnecessary since I think this movie will do well anyway, but I must say I appreciate the fun idea. Check out the super-cute trailer for Mr. Magorium's Wonder Emporium before it opens November 16.

Source

First Look: Mr. Magorium's Wonder Emporium

BuzzSugar — Fri, 06 Jul 2007 07:00:00 -0700

Sure, the newly released full trailer for Mr. Magorium's Wonder Emporium smacks of Tim Burton's Charlie and the Chocolate Factory, but there are some key differences:

Mr. Magorium's Wonder Emporium is not a remake of a classic movie starring Gene Wilder that was darn near perfect the first time.
Dustin Hoffman as the kooky magic guy is lovable, kindly and endearing, rather than the slightly deranged Willy Wonka (and I love Willy Wonka, but I also like Hoffman's sweetness).
Jason Bateman is in this movie! As you may know, Bateman is one of my favorite people to watch. He even made The Ex almost bearable.

Directed by Zach Helm who wrote Stranger Than Fiction and also starring Natalie Portman, the trailer for Mr. Magorium's Wonder Emporium looks very cute and possibly quite funny. To take a peek into the wonder emporium,