
For my money, the best video I've seen for Coldplay's "Viva la Vida" wasn't actually a video at all — it was the trailer NBC showed for
Kings at the
TCA press tour, which used the song's swells to perfect effect while showing off the modern-day David and Goliath story. That clip hasn't surfaced online yet, sadly, but now two actual videos for the title track from
this Summer's album have.
One (the official-official version, on the left here) is very similar to the iTunes commercial using the song, while the other (an alternate take, on the right, directed by Anton Corbijn) finds Chris Martin wandering all lost like in regal garb.
Album Review: Coldplay's Viva La Vida Coldplay fans rejoice: Viva La Vida has arrived! This album, the band's fourth, is a big deal as Coldplay strives for that sweet spot between critical success and broad appeal. This time out, Chris Martin and co.

Coldplay fans rejoice: Viva La Vida has arrived! This album, the band's fourth, is a big deal as Coldplay strives for that sweet spot between critical success and broad appeal. This time out, Chris Martin and co.
Coldplay says its upcoming album, Viva La Vida, is taking the band in a new direction. But judging by this video, Coldplay may just be realizing its destiny as the more indie-rock and (refreshingly) less earnest equivalent to U2. I mean that in the best possibly way, because I have a serious Coldplay weakness, and I appreciate that the band takes itself seriously but not too seriously.