
Claudia Schiffer is to take over the Yves Saint Laurent throne. YSL Creative Director Stefano Pilati
just announced the supermodel to be the face of his Spring campaign. Schiffer's ads, shot by Inez van Lamsweerde and Vinoodh Matadin in LA, is Pilati's second consecutive campaign featuring a supermodel.

We couldn't expect anything but the best at the
grand opening of YSL's stand-alone Edition 24 space at London's Dover Street Market.
Fashion A-listers who
joined YSL designer Stefano Pilati in fashion giddiness included Naomi Campbell, Claudia Schiffer, stylist Katie Grand, and Erin O'Conner, perused the amazing limited-edition items inspired by travel and functionality. Perfect for all those jet-setters, no?

Just because fashion designers don't play competitive sports doesn't mean they can't take part in the
2008 Olympics. Au contraire, mon frère. Hong Kong-based retailer Lane Crawford
has enlisted the help of 12 of the world's most famous names — Ricardo Tisci, Burberry (left), Phillip Lim, and Stella McCartney, to name a few — for "The Collective: Synergy in Fashion."

With the unfortunate passing of one of fashion's greatest inspirations,
Yves Saint Laurent, I thought it would be fitting to take you through the fashion metamorphosis of Yves himself, his revolutionary brand, and its many successors. What many people don't know is that YSL officially started in the fashion business when Christian Dior died in October of 1957. At the age of 21, Yves was thrust into the spotlight, and more importantly, into the role of head designer of the house of Dior.

Sometimes the simplest ideas turn out to be the most brilliant. As Stefano Pilati
explained the inspiration for his Spring collection: "I just started with three thoughts: blazers, sweatshirts, and a vaguely preppy idea, and then it went into thinking about goddesses, stars."Well, it worked — to say his jersey sweatshirt inspired bustier dress was a hit of the season would be an understatement. What's even more astounding is the variety of women that have fallen in love with it.

Demi Moore picked up on the brushstroke trend
back in December, strutting her stuff in this Yves Saint Laurent cruise collection dress. Even though the reception to Demi in the Stefano Pilati designed dress was more aghast than impressed, Bergdorf Goodman's fashion director Roopal Patel decided to give it another go to
fete Missoni's Fall collection at the store's New York location last night. I'm torn because I don't love either of the shoe choices.

Fall ad campaign shoots are jumping into full swing, and the latest intelligence comes from Paris, by way of Yves Saint Laurent.
Rumor has it Spring YSL campaign model
Kate Moss has been ousted in favor of another controversy-embroiled supermodel: Naomi Campbell. She was supposedly photographed recently in Paris by famed fashion photographer duo Ines van Lamsweerde and Vinoodh Matadin.
Stefano Pilati is making sure the house of YSL is being seen and heard. His first stage was
Kate Moss in his Spring campaign — a winner. Then, at the beginning of
the Fall European shows the campaign was distributed to passerby in London and Milan; on Sunday it was handed out in Tokyo.

From the looks of Stefano Pilati's collections for
Yves Saint Laurent, one would never assume that the
brand remains in the red as far as revenue goes. It has been that way since Gucci Group took control in 1999. YSL reported revenue of about $261 million in 2006, but it also had losses of $66 million that same year.