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Soapbox: Warner Bros. Exec Needs to Stop Hating on Women

Mon, 10/08/2007 - 11:30am by BuzzSugar
2,872 Views - 16 comments

Anyone want to get nice and riled up to start the week? Good. Then check out this alleged statement from a Warner Bros. executive that the studio will no longer do movies with women in the lead. According to LA Weekly reporter Nikki Finke, production president Jeff Robinov made the statement after The Brave One and The Invasion didn't meet expectations at the box office.

So let me get this straight: The reason these movies "failed" at the box office (despite the fact that The Brave One actually won its opening weekend) had nothing to do with their screenplays or premises, the way they were marketed, their supporting players, or any one of the zillions of other decisions that go into creating, producing and releasing a movie. Nope, it was the chicks. I mean, really: What's an Oscar-winning actress like Jodie Foster or Nicole Kidman good for if she can't deliver a box office smash every time?

What really disturbs me about this statement is the notion that actresses are basically expendable — and the related idea that actors are the solution to every problem. Make Daniel Craig's character the lead in The Invasion, and you'd erase all the troubles with the weak, confusing message and not-scary-enough horror elements, right? Except, you know, not.

Photos courtesy of Warner Bros.

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16 Comments Add a Comment

  • ms_mags's picture
    ms_mags
    2

    I'm glad you mentioned this. It's shocking how these types of attitudes still exist. I wonder if the female executives would say anything about this or if they will stay quiet to keep their jobs.

    1 year 8 weeks ago Report Comment
  • jdots24's picture
    jdots24
    4

    This is crazy, Robinov needs to make a public apology and then be fired!

    1 year 8 weeks ago Report Comment
  • pinkflats's picture
    pinkflats
    5

    oh so the fact that the invasion came out the same time when teen comedy superbad came out had no affect on why the invasion did poorly. and so the fact that the brave one came out early in the fall, which means people are settling into school and away from summer movies, had nothing to do why the brave one did not exceed expectations.

    so the fact that warner bros. have no idea how to market, time, and promote their movies has nothing to do why their movies are doing poorly to robinov's eyes?

    hmm?

    1 year 8 weeks ago Report Comment
  • nancita's picture
    nancita
    6

    Wow, this is infuriating. I started arguing Robinov's point in my head, and then I was like "wait, there is ZERO basis for his argument, so why argue back?" It is amazing that an executive -- any executive -- would actually have the nerve to make a statement like that in this day and age.

    1 year 8 weeks ago Report Comment
  • angelcakesugar's picture
    angelcakesugar
    9

    So this would mean there's not going to be a Wonder Woman movie? Since DC comics is owned by WB. I guess that's the real reason why that was probably dropped for the Justice League premise with Batman and Superman..interesting..very interesting.

    1 year 8 weeks ago Report Comment
  • Linda McP's picture
    Linda McP
    10

    Outrageously stupid. If there is truth to his statement, Robinov needs to issue an apology and a logical explanation for why their films are doing poorly.

    1 year 8 weeks ago Report Comment
  • brittanybe's picture
    brittanybe
    13

    Thanks for posting this. It is so awful it makes me sick. A big part of the problem is that there are no longer any female top film execs in Hollywood-- so we have men making movies for women. Of course when the movies don't do well, nobody blames the male writers and directors and producers-- nope, blame it all on the female actors. It's such a load of crap.

    Gloria Alldred is calling for a boycott of WB, and I plan to take part. Smiling

    1 year 7 weeks ago Report Comment
  • krazykarot's picture
    krazykarot
    14

    How ridiculous. By most critical accounts, those movies were poorly written and not very good to start with. So unless these Oscar winning actresses are also writing these terrible movies, I don't see why any studio should begin to punish them for poor box office ratings.
    What an idiot.

    1 year 7 weeks ago Report Comment
  • Soniabonya's picture
    Soniabonya
    15

    Boycott! Boycott! Why punish the lead women for the faults of crappy scripts and pitful direction? Even the best Oscar-winning actress can't save a sinking ship. Got off your misogynistic high horse WB.

    1 year 7 weeks ago Report Comment
  • reese05's picture
    reese05
    16

    hey what about Resident Evil?!! It was good and it did really well at the box office!

    1 year 7 weeks ago Report Comment

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