First off:
This Side of the Truth, written and directed by Ricky Gervais, looks like it's going to be awesome. The story is set in a world where no one has ever lied, and, according to Gervais, he plays "a loser who discovers one day that he, and only he has the ability to lie. In a world where no one even understands the concept of lying, everyone totally believes, without question anything I tell them. I can say anything at all and they accept this as the gospel truth. I can get anything I want. Or can I?"

Secondly:
Gervais is awesomely blogging his experience of working on this movie, from his collaboration with co-writer and director Matt Robinson ("During the [conference] call me and Matt passed each other off-putting notes and obscene pictures to make each other laugh. I lost, and at one point had to leave the room") to observations about picking out costumes as an actor ("Some directors/lead actors would choose their wardrobe based on style, creation of original iconography and aesthetic enhancement of the fictional world. I chose mine based on comfort, how long they take to get in and out of and on what I would want to keep when the movie is complete.")

Thirdly:
Look at all the ridiculously cool people in this movie. Jennifer Garner, Jonah Hill, Rob Lowe and Louis C.K. are confirmed, while Gervais has stated on his blog that Tina Fey, Christopher Guest (Christopher Guest!), Jeffrey Tambor and John Hodgman have also been cast.

This is going to be awesome.